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Barnsley FC
England Band
European Rugby Club
Everton FC
Ipswich Town FC
London Wasps RC
Queens Park Rangers FC
Sheffield Scimitars

 

Project Details

Here are more details on what we have delivered for a selection of our sport clients on various projects.

Abbeydale Tennis Club
Marketing and PR strategy, design of new logo

British Telecommunications
Working at board and senior management level we helped to deliver their sports marketing strategy with particular concentration on membership, loyalty, affinity and access programmes across key clients including Chelsea FC, Bolton Wanderers FC, Celtic FC and Everton FC.  This original six-month project was extended to 19 months due to FTG’s success

Cardiff City FC
Working at board and senior management level, we have delivered business planning, season ticket / membership sales and marketing strategies

Celtic FC
Creative design, print, advertising and promotional campaigns to increase their membership / database

Crystal Palace FC
Working at board and senior management level over a four year period we have driven attendances and around 300 individual marketing, commercial and creative projects.  Season ticket numbers more than doubled and crowds increased by 45%

European Rugby Cup
Marketing, sales and creative support to drive individual match attendances

England Band 
Devising marketing strategies and securing various sponsorship deals including most recently a two year long extended sponsorship with Pukka Pies

Everton FC
Advised the board on the setting up of the Everton Marketing Department with full club analysis

FIFA
Business, marketing, sales and organisational planning for the Under 17 World Championship 

Fulham FC
Season ticket and membership marketing sessions, strategy and staff training 

Harlequins RUFC
Individual match attendance promotion including telemarketing campaigns

Hartlepool United FC
Full club analysis for the board on a project then retained basis which resulted in their highest season ticket sales and greatly increased commercial and sponsorship revenue

Ipswich Town FC
Worked with their sales and commercial team to set up the membership scheme and affinity programme which went from zero to over 20,000 members. Delivered season ticket sales strategies and design collateral for 35% increase record results

Llanelli RFC
Season ticket and membership sales and marketing strategies delivered with creative design and print to achieve record sales  

London Wasps RC
Working at board and senior management level, we have delivered business planning, season ticket / membership sales and marketing strategies for many years on a retained and individual project basis. Average crowds rose from around 4,500 at Loftus Road to 10,000 sell-outs in the new stadium and season tickets reached the highest in the club’s history. FTG have also produced over a hundred individual design and print projects

Manchester United FC 
Working with the Marketing and Communications Team on creative design, print, advertising and promotional campaigns to increase their membership and database

Mansfield Town FC
Reports provided to the board on club marketing, sales and organisational issues

Nottingham Forest FC
Marketing sessions to increase attendance and membership numbers, design and print production

Peterborough United FC
Business, marketing and sales strategies to increase season ticket numbers, secure sponsorship and increase community involvement

Queens Park Rangers FC
Working at board and senior management level on a project then retained basis, we delivered business planning, sales and marketing strategy, design and print of promotional literature focusing on increased attendances and revenue

Rochdale United FC
Senior management marketing sessions to drive season ticket sales and attendances  

Rotherham United FC 
Reporting directly to the new board on a project then retained basis, we handled the overall planning and delivery of a successful, new sponsorship, sales, marketing and PR strategy which included gaining a new club sponsor and increased attendances and season ticket sales. Design of new logo and club mascot, commercial / season ticket brochures, production of newsletters and database management with fulfilment

Scunthorpe United FC
Working at board level we delivered record season ticket sales and secured numerous sponsorship deals. Brochure design, fulfilment and community initiatives

Sheffield Steelers Ice Hockey Club
Driving of individual match attendances, design and print production, student and community integration strategies

Sheffield United FC
Working at board and management level we delivered marketing and sales strategies and training to help the club to achieve their record breaking Premiership membership and 22,500 season ticket sales

Southend United FC
Working at board and senior management level, we drove individual match attendances and launched the new style match day entertainment programmes which have helped the club to greatly increase numbers and community involvement 

Sports Masters International
Design and print of promotional posters and brochures, sponsorship package sales and joint venture organisation of the Sky televised Celtic Manor Pro-Am Golf Event involving a host of well known Ryder Cup stars and rugby legends   

Wimbledon FC
Working with senior management for a number of years, we drove attendances and season ticket sales, produced numerous design and print projects with database management and fulfilment

Yeovil Town FC
Marketing sessions and creative design including personalised Christmas cards

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Specialist Sports Programmes with Team Action Management for increased commercial revenue, attendance building and business strategy FULL TIME GROUP
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