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Specialist Sport Programmes

Our specialist sport division team, built up over the last 15 years, has worked on projects with 65 clubs, health and leisure organisations, the Department for Culture, Media and Sport, Sport England, County Sport Partnerships and National Governing Bodies.  This includes the worlds of football, rugby, ice hockey, cricket, tennis, golf, athletics, rowing and cycling.  Testimonials - click here

Through expertise and extensive contacts, we help the professional, amateur and grassroots sport communities to source successful funding and implement strategic projects to increase levels of participation, develop physical activity, deliver training and improve performance. 

Half or full day private sessions or workshops are available as stand-alone or modular as part of our programmes and individually tailored projects, including our training camps & tours - specialising in the Algarve in Portugal and throughout the UK. 

Support is available with project research, development, implementation, management, monitoring and evaluation.

Our programmes uniquely combine our own experience with the original work of the Stanford Research Institute in California, Team Action Management (TAM) and the Centre for Sport and Exercise Science in Sheffield. 

Robust strategies are backed by world class research in business, sport, exercise science and delivering winning performance under pressure – both on and off the pitch, court, track, ice or water.

Full Time Group also remain the only company having proven expertise in increasing sport attendances, driving associated revenue and positive publicity.

Over the years we have developed close working relationships with the leading stadia design, construction, safety and security, access, ticketing and loyalty companies and are able to offer completely independent advice to you on the best solution for your individual situation.

Click on the individual items below for more information:

Attendance Builder Programme
Commercial Revenue Programme
Winning team performance
Funding and community strategy
Planning and profitability
Recruitment and development
Maximising positive publicity
Specialist sports marketing services   

TAM Sport

TAM Football 

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Attendance Builder Programme™

  • Increasing attendances
  • Attracting new and lost fans
  • Family based promotions
  • Maximising match day revenue
  • Season ticket sales
  • Membership and loyalty programmes
  • Implementing group booking schemes
  • Growing the fan base

Sheffield United FC logo

Crystal Palace FC logo

Commercial Revenue Programme

  • New commercial revenue
  • Campaign funding
  • Sponsorship strategy and negotiation
  • Sports rights agreements
  • Merchandising strategy
  • Brand alignment and sponsorship  
Queens Park Rangers FC logo England Band FC logo

Winning team performance

  • Training camps and tours
  • Sport Science specialist support
  • Mental toughness under pressure  
  • Vision and performance goals
  • Winning mentality strategies
  • Sport psychology sessions
  • Organisational processes
  • Teamwork development
  • Data analysis application
  • Strength and conditioning
  • Biomechanics and nutrition
  • Physiotherapy and physiology
  • Player PR and crisis management                
British Cycling logo Sheffield Scimitars Ice Hockey Club logo

Funding and community strategy

  • Unlocking sport and community funding
  • Research and project development 
  • Implementation and management 
  • Monitoring and evaluation 
  • Enhancing the event day experience
Cardiff City FC logo FIFA logo

Planning and profitability

  • Organisational development with TAM 
  • Increasing profitability 
  • Development of business plans 
  • Board and management reporting
  • Project management
  • Market research
  • Event management
  • Innovative pricing structures
  • Organisation of club tours
European Rugby Cup logo Everton FC logo

Recruitment and development

  • Senior management and staff appraisal 
  • Performance improvement programmes 
  • Team building for effective team action 
  • Incentives and motivation 
  • Human resources and employment legislation 
Fulham FC logo Hartlepool United FC logo

Maximising positive publicity

  • Research, writing and distribution of press releases 
  • Organistion of PR events and press conferences
  • Strategic proactive media advice 
  • Monitoring of coverage and strategy feedback 
  • Management of the media in the event of a crisis 
  • Training to handle the media 
Rotherham United FC logo Ipswich Town FC logo

Specialist sports marketing services

  • Brand management 
  • Creative design
  • Content generation and photography 
  • Print solutions
  • Communications strategy
  • Advertising and media campaigns
  • Data handling, direct mail and fulfilment
  • Telemarketing and sales
  • Website and newmedia
     
London Wasps RC logo Manchester United FC logo

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For a list of clients who have used our Specialist Sport Programmes - click here

For a no obligation appointment on how our Business Performance Programmes, our Specialist Sport Programmes and Team Action Management (TAM) can be deployed within your organisation and for a presentation of TAM in your own offices - click here


 

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Registered Office: 158 Hemper Lane, Greenhill, Sheffield, S8 7FE
Company Registration Number: 4490448
VAT registration: 847 9182 80

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